4 advices to start selling online

In 2025, 4Psite proudly celebrates its 20th anniversary! We plan to mark this milestone with enthusiasm throughout the year. Having built a strong foundation of credibility and a loyal client base, we also want to highlight four advices in order to help businesses refine their processes.

4Psite is a perfect fit for businesses of all sizes, from small, family-run operations to large multi-channel brands. With this in mind, where should we begin, and how can you make the most of your business?

Here is our list, with 3 topics that you should pay attention to:

1 - Don't start "big"

Listing is a great thing when you are already used to the game. For starters, go for the carts that are simpler for you to set up alone. Another advantage is that usually, channels like Shopify and Turbify have simpler connectivities when you centralize your sales on an order management system.

2 - Don't use different codes/skus

Define your codes and hold them close to your heart. Of course, order management systems are prepared to transform and convert, but it is peaceful when you don't need to complete extra steps - if your skus/codes match in all of your channels it will be time saving!

3 - Put yourself out there

In addition to having your products on several channels, it is important that people know your brand and products. Invest in marketing and see how things can make a difference. Of course, you can always post yourself. Go big or go small, it doesn't matter - whether you are posting some complex reels on instagram or just regular pics that you've taken, the main thing is to be known. Let people find the products they are looking for - if you're lucky, they might not even need to look for your products, they just show up on their phones! The algorithm can be your ally!

4 - Use an OMS

An order management system is a huge help whether you have only one store or various. Streamlining your processes and having your entire operation visually centered is gonna save you so much time and trouble. By automating a few tasks you also avoid human errors -- and that can also spare you some money at the end of the month. Having a principal hub to go full cycle is an intelligent solution to get better results. 

How do you feel about our collected advice? Are you ready to take on the next phase of your business? 

Photo: AI generated by WIX

How an Order Management System Can Streamline Your Logistics

When it comes to online selling, much is said about the automation and convenience of an Order Management System (OMS). It simplifies operations, reduces human error, and enhances efficiency. However, its benefits go far beyond just managing inventory. One often-overlooked advantage is its impact on logistics. If you're not paying close attention to how your logistics can be optimized, you might be missing out on significant improvements.

Here are three key ways an OMS can enhance your logistics processes:

1. Optimized Supply Chain Management

Understanding your supply chain is essential for maintaining seamless operations. With an advanced OMS, you gain real-time insights into demand, inventory levels, and product needs. By automating purchase orders (P.O.s) and tracking expected quantities, you can make data-driven decisions that improve efficiency and prevent overstocking or shortages.

2. Cost Reduction & Smarter Purchasing

Why purchase additional goods if your current stock is sufficient for upcoming sales? An OMS provides clear visibility into expected, allocated, and available quantities, allowing you to make informed purchasing decisions. This minimizes unnecessary expenses, reduces excess inventory, and optimizes cash flow.

3. Seamless Rate Negotiation & Shipping Management

An effective OMS streamlines the shipping process by integrating negotiated carrier rates directly into your workflow. No more switching tabs or wasting time searching for better rates—everything you need is displayed in one place. Additionally, if you're shipping from your warehouse, working with a carrier’s account manager can help you secure even better deals, ultimately reducing shipping costs.

If you think an OMS is just for tracking inventory, think again! At 4Psite, we go beyond basic order processing. Our comprehensive system supports your business from order receipt to final delivery, providing real-time reports and intuitive visual analytics. In the fast-paced world of e-commerce, staying ahead of the competition requires smart tools that optimize every stage of your operations.

Are you ready to elevate your logistics and gain a competitive edge? Let 4Psite help you stay four steps ahead!

Photo: WIX - AI generated

Streamlining Your Workflow: How an Order Management System Can Eliminate Pain Points

4Psite has been a trusted partner in the e-commerce industry for nearly 20 years. Our journey began as a small venture and has grown into a comprehensive, full-service solution for online sellers. We're proud to have stood the test of time, evolving alongside the industry and consistently supporting our clients as they navigate the challenges of daily operations. Our commitment to their success is the cornerstone of our story.

Today, we'd like to highlight FOUR points that can be solved easily just by having a trustworthy order management system and why you're wasting time if you are not relying on such a powerful tool. 

An online seller, looking to her laptop while she relies on her order management system. AI generated.

1. Centralized Order Management

Pain Point: Without an OMS, orders are often managed manually or through separate systems, leading to inconsistencies and difficulty tracking.

Solution: 4P centralizes all orders, regardless of the channel (website, physical store, marketplaces), providing a unified and organized view.

2. Improved Logistics and Order Fulfillment

Pain Point: Orders may be sent to the wrong destination or delayed due to logistical errors.

Solution: An OMS tracks orders from purchase to delivery, integrating with carriers for greater efficiency. 4P has integration with the main carriers and your negotiated rates appear on the application. 

3. Reporting and Analytics

Pain Point: Without organized data, it's hard to make strategic decisions or identify bottlenecks in sales processes.

Solution: 4Psite has a wide module only for Reports -  generate detailed reports on sales, channel performance, and service metrics.

4. Cost and Error Reduction

Pain Point: Human errors, duplicate processes, or delays drive up operational costs.

Solution: An OMS standardizes and automates processes, reducing unnecessary costs and errors and 4Psite offers unlimited training to team members to get the most out of the system. 

Contact us today! We’d love to learn more about your unique business needs and provide a personalized live demonstration of our system. At 4Psite, we take pride in being a robust online solution powered by real people, dedicated to empowering real entrepreneurs like you. Let’s connect and explore how we can help your business thrive!

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4Psite is a multi-channel, cloud-based system with features such as inventory management, purchase management, manual orders module, shipping and much more. To discover all about 4Psite, visit our page.

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Photo: AI generated by WIX