Black Friday: 3 ways to achieve your goals

Black Friday is approaching and after having the best turkey of your life, it's time to make some profit from one of the most special dates for online sellers. But a few preparations are needed in order to achieve a great performance and satisfy your customers.

In this article, we tailored three pieces that are important to use in your company.

1 - Define your priorities

Not only buyers, but also sellers need to define priorities for Black Friday. You need to consider that clients will have their eyes set on specific things and good deals. For example:if you are a 4Psite user, you can use our Daily Sales Report to offer actual discounts and get the bigger picture when it comes to your items. Set a roadmap right now: which items are interesting to your clients? And which ones are most likely to sell with a real discount? This is the time to act!

2 - Offer actual discounts

You already sold a good amount of money on Thanksgiving, so how can you sell more instead of gain more? I explain: instead of having a 20% income from one item sold, how about selling 10 items instead? Will the profit at the end be just as satisfying? To help you with that judgment, I recommend using the Inventory COGS Report (by SKU) on 4Psite. By comparing the values, you can better find a solution by looking at the margin percentage. And beware, your returning clients know the prices from before Black Friday, after all, when a buyer has their mind set on a specific item, they did their research beforehand.

3 - Clear your stock

Every company needs to have their annual counts on inventory. If you use our automated inventory, you know the actual availability of your stock on your local warehouse and on your external warehouses too. If your drop shipper is responsible for storing your inventory, we can also receive this information. This is a great opportunity to get rid of products that you have a bigger availability with an amusing discount. This is also a nice way to plan/get from your supplier the products that will have a bigger demand and the substitutes for the ones you intend to sell. Offer a nice deal, sell more, get items from your supplier to attend the demand and strategize your catalog for the next year. Again, with 4Psite you can rely on inventory, purchase management, warehouse management and also various reports to assist you from the beginning to the end of the loop.

Time is precious and the more you plan, the better are the results year by year. Do you think your business is ready to crush this Black Friday sales? 4Psite clients have all these tools and a customer service that is fast and attentive. If you have questions for us, visit our channels below. We'd love to hear from you and share some knowledge about e-commerce!

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4Psite is a multi-channel, cloud-based system with features such as inventory management, purchase management, manual orders module, shipping and much more. To discover all about 4Psite, visit our page.

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Three advices to optimize your Holiday sales

The most exciting and important part of the year for ecommerce sellers is coming! It's time to shake up your operations and analyze if you are truly ready for the end of the year. With so many dates coming up, it is important to establish a few strategies to strive to make a better profit and also, to satisfy your customers. As we all know a happy customer is a returning customer.

In 4Psite, we thought about this particular time of the year and decided to share three steps that we find imperative to apply from now on. Our internal talk led to the following:

When Mariah says it's time: IT IS TIME!

1- Good time management makes happy teams

4P believes in managing time by centralizing and automating the daily processes that makes the whole picture easier..

At this time of the year, the focus is the essentials. So, if you are using our system right now, you know you can rely on automation so you can focus on what's really necessary.

They say time is money, right?

2 - Poor time management creates stress and headaches

Through the period from November to December, it's normal to receive requests of returns, refunds and exchanges.

When trying to make these processes stress-free to the customer and to the seller, it's absolutely imperative to focus on efficiency.

4Psite is not just focusing on improvements of the system itself but we are also very serious about connecting and communicating with our customers. So we are sharing this golden advice with you: though the end of September and beginning of October, you should already have everything ready to roll. Planning is the way to go right now: don't lose any more time. Sit down and share your experiences as a team and define the points that you need to give more attention to.

3 - Get ready for the reverse logistics

By setting smart goals that are specific, measurable, achievable, relevant and time-oriented, you will get a better internal experience when you receive the common tasks for this time of the year. Returns, refunds and reverse logistics requests are common to arise at this part of the year. Be prepared to make it as smooth as possible to your internal team and to your final customer. This can be very stressful to do, unless you already have automation through your order management system. 4Psite provides the full experience, from pulling the order to the eventual return and inventory correction. This process needs to be efficient and satisfying in both ways, so make sure that you got it all!

After learning our thoughts, do you feel like your e-commerce business is ready to get the most of the Holiday season? Do you feel like sharing your own thoughts with us? Comment on our instagram page, we'd love to hear back from you!

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4Psite is a multi-channel, cloud-based system with features such as inventory management, purchase management, manual orders module, shipping and much more. To discover all about 4Psite, visit our page.

Are you following us on social media?

Instagram: @4psite

Facebook: 4Psite

LinkedIn: 4Psite

Photo: AI generated by WIX

GIF: WIX

Get ready for the special seasons with 4Psite: 3 strategies to apply in 2023

4Psite is a full-suite cloud based order management system. Meaning: it is all included. Once you sign up with us, you are given the full product to explore and expand as you go. The best thing about centralizing so many steps of your e-commerce business in one-place is that you have more control over operations and of course, an adaptable workflow.

Big seasons are coming! Halloween, Thanksgiving, Black Friday, Cyber Monday and Christmas are just around the corner, so we ask you: are you prepared for the 3 ultimate strategies to be successful in this second half of the year?

1 - Organization

Organize everything by keeping an eye on inventory - enough availability is the key to sell seasonal products too.

Clear your warehouse once a year, make sure that your products are accurate to the records you have on 4Psite. Physical numbers must match the actual information as the value of quantity on hand.

If you have any leftovers, why don't you promote a clearance? It is just one way to boost an opportunity to your final customer and helps you keep your store up to date.

4Psite's inventory works automatically once you inform the quantity on hand. All other numbers will adjust according to the actions such as sold and delivered. Automation makes everything organized so you can worry only about profiting.

2 - Trustworthy suppliers

When a season approaches, many customers will want to buy similar products - with motives. It is possible to encounter some scarcity of goods when these dates come along. Have a trustworthy supplier that will provide you with the enough quantity you need to honor the offer.

4Psite has a purchase order module that will assist you on that: create the P.O.s directly with the data the system keeps and email it to your supplier. Once you have an active published P.O., you will see the expected quantity appearing, just so you can know how much and when you will receive the products you need to keep your company rolling.

3 - Predictability

Avoid surprises along the way especially when it comes to certain holidays and dates that can give you a big headache if something goes wrong. Make sure you know how much you have, how much you need to invest and how predictable this years' sales will be. 4Psite has an inventory, a purchase orders module and also a wide range of reports as an auxiliary to your plans. Minimize any post sale trouble by also implementing the use of returns and refunds - and put them on your roadmap! It is important to see the big picture all year long, but most importantly at special occasions such as Halloween, Thanksgiving, Black Friday, Cyber Monday and Christmas.

If you already have online stores and need to optimize your time by automating and fulfilling your orders, contact us at 4Psite today! We can work with you to find the best workflow and help you throughout the process.

From the beginning to the loop closing, 4Psite is the ultimate cloud based system that will centralize your operations as a harmonized unit.

4Psite is a multi-channel, cloud-based system with features such as inventory management, purchase management, manual orders module, shipping and much more. To discover all about 4Psite, visit our page.

Are you following us on social media?

Instagram: @4psite

Facebook: 4Psite

LinkedIn: 4Psite

Photo: Unsplash